Saturday, October 22, 2011

New Floor Fashions

It’s time to talk about the trends shaping the color palettes for 2012 and 2013. Working closely with Color Marketing Group International provides great insight as to what designers are seeing across the country as to color “drivers”.

1. “The Good Old Days”
The post World War II era represented a period of growth and patriotism for Americans. Happier times and bluer skies are associated with the colors from that time. With positive associations tied to them, colors popular from the 1940’s through the l960’s are selectively reappearing in the coming palette.

2. “Eco-Friendly Lifestyle”
We’ve already established that personal recycling and preserving the earth’s natural resources are high-priority choices for most Americans. Now a lifestyle (rather than a trend), colors will reflect our commitment to sustainability. Natural hues in their purest form will influence the new color palette. Aqueous blues, botanical greens, earthy browns will anchor the palette and convey the “green” message.

3. “Caution and Care”
We are barraged daily with economic news that is enough to make you want to hide your head in the sand. Hard-working Americans are not to blame for the economic messes our country needs to clean up, but just the same, politicians are laying the sacrifices to be made on our shoulders. No wonder there is such low consumer confidence. No wonder the stock market has resembled an out-of-control roller coaster for weeks on end. And no wonder we are searching for colors that will stabilize our psyche and give us some comfort. Beautiful, tailored shades of gray will be a staple in the color palette for that very reason. It is just the prescription we are looking for as we swing towards conservatism on all fronts.

4. “A Global Perspective”
Most of us are proficiently cruising the internet on a daily basis. We are also devouring HGTV programs with a vengeance. With that said, we are being exposed to color like never before. Global fashions, exotic destinations, luxury interior designs are all available to us now. Because of that, we have developed an appetite for stronger colors. The new color palette will be a genuine mix of safe, comfort colors, punctuated with these global stunners.

5. “The Affordable Luxury”
So maybe we aren’t “trading up” our homes, or buying new cars every two years. Maybe the wardrobe has to last a little longer, and our vacations are closer to home. But we can afford a can of paint or a bolt of fabric, and that means our luxury du jour is COLOR!!! The immense satisfaction we get from surrounding ourselves with a new color goes a long way in making us feel happy. Color in times of stress and economic down-turns is a huge refuge for all of us. So roll up your sleeves, put down those drop cloths, and create something colorful!

That’s where we are headed as to the key color drivers for 2012 and 2013. If you had any doubt that color trends reflect exactly what is happening in our lives, our country, our world, we (CMG) can safely attest to the fact that color is historically the mirror of our society. We are headed for better times (albeit ever so slowly), but we can start the process ourselves, at home, with paint brush in hand.

This article was taken directly from http://floortalk.wfca.org/. Visit us at www.americarpetfloors.com, www.americarpetcommercial.com, www.stylishrugs.com and http://www.alfombrasypisosamericanos.pe/

Saturday, October 15, 2011

How to maintain stone floors

Unwelcome guests may be entering your home and damaging your stone floors. Small stones, tiny pebbles, sand and stone-hard grit sneak into your home on the bottom of shoes. These little invaders are your floor’s No. 1 enemies because they can easily scratch and mar elegant-looking stone.
Protect against such attacks by putting up defenses outside your front door. Put down industrial-strength mats with tough ribbing, which encourage visitors to scuff dirt from their shoes before crossing the threshold. Purchase mats that are 4 to 6 feet long, allowing guests ample opportunity to leave grit behind before they enter. Typical 2×3-foot doormats are too lightweight to handle the job. Put them at all entry doors and add a smaller mat inside as an added precaution. The best mats will also absorb significant amounts of water, so that isn’t tracked into your home either.
Having kept most of the worst outside, you also need to keep a close eye on the inside entrance area. Wet mop this area whenever dust, dirt, pebbles or stones collect on the floor. Mopping frequency depends on the amount of foot traffic and how well shoes are cleaned off at the entry. Tackling this as a once-a-week task is common.
When mopping, use a microfiber mop, instead of rayon. The newer material does a much more effective job taking up grit and water. Neutral pH cleaners are recommended for most stone because they will not harm the stone sealer. Remove as much of the water as possible to avoid streaking and clouding. Never use acidic cleaners containing lemon juice, vinegar or ammonia. Also avoid abrasive cleaners. All these may damage stone, particularly the softer varieties such as marble and limestone.
This article was taken directly from http://floortalk.wfca.org/. Visit us at www.americarpetfloors.com, www.americarpetcommercial.com, www.stylishrugs.com and  3a

Tuesday, October 4, 2011

Carpet Style

Color Marketing Group International recently hosted a successful West Coast color forecast meeting in Irvine, California. The stunning twelve colors decided on by the design professionals in attendance will make their debut in 2012 and 2013. Now that’s exciting stuff in itself, getting twenty-five creative opinions to come to a consensus. But even more stunning is the fact that 80% of the final colors projected paralleled those forecasted at the New York City regional meeting just a week earlier—especially since attendees on either side of the country had not shared any prior research or projections. What that proves is that CMG’s processes work and produce valid results—nationally!

I can’t tip my hand to clue you in on those projected colors just yet, but I can tell you that one design-conscious carpet mill is on to something with the color palette of two new products. That would be Shaw/Tuftex and the carpet styles are “Rush Hour” and “Tumbling Dice”. First of all, I love the product names. You have no idea how difficult it is to appropriately name carpets and colors. To describe “Rush Hour”, picture an aerial photograph of city streets forming an imperfect perpendicular grid. Shaw Tuftex Tumbling Dice - Apricot Passion
It reads ‘softly contemporary’ with its cut/uncut loop patterned look. “Tumbling Dice” is also a cut/uncut loop, constructed in tiny squares (yes, exactly the shape and size of dice). It, too, is a subtle pattern that can satisfy a number of design styles.

It’s the color palette shared by these two products that brought me to feature them in this blog. Tuftex has long been a leader in color technology and fashion-forward palettes. “Rush Hour” and “Tumbling Dice” continue that legacy. They share a palette of 24 livable colors. The three blues featured are green based, hitting the light, medium and dark range. Half the palette is dedicated to interesting neutrals that are bound to complement a huge percentage of interior color schemes. Add to that colors like Riverbank and Sleek Suede, and you can picture how browns were interpreted. One of my favorite colors in the palette is Apricot Passion. It validates one of the key color drivers identified by CMG (colors that identify closely with health and well being). Flower Pot is the strongest color in the palette, looking exactly as it sounds (a new twist on terra cotta).

Shaw Tuftex Rush Hour - Flower PotDefinitely worth a good long look if you are searching for new carpet, these two styles represent a winning roll of the dice. Just as important as the aesthetics is the fiber system. Both are constructed of StainMaster ExtraBody II Ecosoft nylon fiber. This is an interesting combination of regular 6.6 nylon fiber with a bio-based nylon derived from castor beans (a high-yielding, renewable resource harvested annually). Tuftex uses is a dual extrusion process that produces a nylon fiber with exceptional strength and improved fiber bulk. Now that’s quite a story! I’d say hats off to Tuftex Carpet Mills for delivering something unique AND beautiful for the soft floor covering market.

This article was taken directly from http://floortalk.wfca.org/. Americarpet carries Shaw, Tuftex and several other brands here, including the specific designs mentioned in the article. Visit us at www.americarpetfloors.com, www.americarpetcommercial.com, www.stylishrugs.com 2a